Charlotte’s Web started with seven brothers and one little girl, Charlotte Figi. Learn the history of Charlotte’s Web, from the first extract we made to meeting the …
– Thank you, everyone, for joining us.
You're at the Charlotte's Web Chat,
in case you're not sure about that,
and we're really excited,
today, with our guests,
and I think that they
probably are the reason
why you're here, is to hear
from the Stanley Brothers
and Heather Jackson, themselves.
I'm just so excited to be
able to talk with these,
what I would call radical pioneers
who started the CBD industry
because these are the people who gave hope
to so many families who were
truly searching for answers.
And I'm happy to have Joel and Jesse here
to talk about how the company got started
and Heather Jackson will be talking
about Realm of Caring
and her personal story.
So can we start off
with you, Jesse Stanley?
Can you just say hi to everyone
and just tell us a little
something about yourself?
– Hello, everybody, I am
Jesse, I am the fourth
in the line of 11 children
of the Stanley family,
the third boy, co-founder
of Charlotte's Web,
CEO of Stanley Brothers,
which is a new company
that we recently rolled
out that has a line
of cannabis products in the medical
and retail marijuana
space called ReCreate.
So I've been pretty busy with that,
but still involved in
the Charlotte's Web side
as a speaker and promoting that brand.
So it's our baby and love
to talk about the history
and I'm excited about today.
– Yeah, you can never escape us, Jesse,
no matter what you try,
you'll always be part of us,
we'll always bring you
back in! (chuckling)
And Joel, do you wanna
introduce yourself, as well,
and tell a little about what you're doing?
– Sure, I'm Joel Stanley,
Jesse's older brother
by just little over a year.
I was the first CEO of Charlotte's Web
and remained that for over five years.
And now I still sit on the board,
I'm the chairman of the
board at Charlotte's Web.
I spend a lot of my time still
helping the management team
and giving my input from my experience
over the years to the
Charlotte's Web team.
So I'm still quite involved
with Charlotte's Web today.
– Great, and Heather Jackson,
can you please say hello
and tell us a little bit about yourself?
– Yeah, absolutely, thanks for having me.
I' Heather Jackson, I'm the co-founder
and board president of Realm of Caring,
which is a nonprofit organization
that supports cannaboid
research and education.
I also founded Unlimited Sciences,
which is a psychedelic nonprofit.
And then, just other
various nonprofit activities
is what I'm up to right now.
I'm enjoying spending time with Zaki
as he's transitioning into adulthood,
I'm just spending a ton of
time with him, right now,
and that's been just a great joy.
And I'm really thankful
to be on with my brothers
to talk about history,
it's my favorite story.
– We're so glad you are able to join us
and I just love hearing the story, so,
let's jump in and start with the brothers.
So you guys started this
almost a decade ago,
or a little over a decade ago,
you and several of your
brothers were working
in the oil industry and
working other types of jobs
completely unrelated to
medicine or cannabis or hemp,
and so at some point something happened
and you all decided, let's
get involved with farming
and start working with hemp
and CBD and cannabis products.
So what happened that
made you change your mind
from just changing course so drastically
and that you all decided to do that?
– I'll answer that, one was necessity.
2008 was the recession that kinda hit
and you saw a lot of us were
in the oil and gas industry,
whether that's as guys
working on the rigs,
or Joel was doing more engineering work,
and that really tanked and
so jobs were lost there
in production and people
came back to Colorado,
some of us were in Texas, and
Joel still stayed in Texas
for a little bit, but
that was one aspect of it.
And then Joel and my older brother, Josh,
Josh had the first, really,
dispensary in Colorado
called the Peace and Medicine Center
and he invited us up and
started talking to us
about cultivating for
him and being a supplier.
Joel really spearheaded
the research on that
and understanding what it
was because until that time
cannabis, to me, was the devil's lettuce,
I smoked it a couple
times, it wasn't my thing.
I wasn't against it, by any
means, it just wasn't my thing
and I certainly didn't really understand
the value of medicinal
cannabis and what it can do
for people and certain ailments.
Joel really discovered that
through his own research
and we'll talk about that
in a bit, and he got us
over the edge, really, with
the research that he did,
and we can talk about that, to,
basically put all of our
eggs into this basket.
And then kind of what unfolded
took a long period of time,
what felt like ages, but
yeah, Joel can probably
talk a little bit about the research
and why he felt inclined
to do the research.
– Yeah, what got you involved, Joel?
– Yeah, so, like Jesse
said, I was living in Texas,
I was working in the oil field,
and actually I was one of the jobs
that was still remaining
as there was a recession
I was able to keep mine for quite a while.
And I actually flew back to Colorado
to hang out with my brothers
and go to a John Prine concert,
God rest his soul, he
just passed recently,
but we're all big fans of him.
And it was my first time
to be back in Colorado
in a few years and really my
first day off in a long time.
I flew back to go to that
concert, and of course
I had to go and see my
older brother's dispensary,
he started one of the first dispensaries
in the city of Denver, I
think the first dispensary.
I had to go see it and as I
walked through those doors,
and I have to tell you,
I was expecting for this
to be just an excuse to get high.
I didn't think cannabis was medical.
I wasn't a prohibitionist,
but I didn't believe
in it at all, it was kind of a joke to me.
But I walked into his dispensary
and as luck would have it the three people
that would walk in
after me would be people
dealing with various cancer types
and were going through
different cancer treatments.
And a couple of them quite
stereotypical, you know?
Losing hair from chemotherapy treatment,
and I was able to get their
stories and I was blown away
by what cannabis was able to do for them.
And as someone who experimented with it
when I was young and it
really wasn't for me, either,
I had never understood
that this phenomenon
that everyone calls the munchies,
this appetite stimulation,
could actually save a life.
And when you're dealing with some
of those intense cancer treatments,
oftentimes you can't
eat and you can't sleep.
And if you can't eat you're
not gonna sustain your body
long enough to go through
those very toxic treatments.
And so some of these folks,
all three of these folks,
had a viable story that sleep
and appetite stimulation
had saved their life
through these treatments
and I believed them, that
was fascinating to me.
I flew back, actually, the next day,
we went to the concert, we hung out,
we actually watched the
sunrise, that happens
less and less these days, but we stayed up
talking all night and I
was just on cloud nine.
I flew back to my job in
Texas and I had to go and look
and jump on my computer,
jump on the internet
to see what medical cannabis really meant.
And back then there were
between 19 and 20 thousand
published papers, now
granted most of them,
most of the research was
being done here in the US
on any negative impacts of cannabis use
because of our prohibition,
but there were a lot of papers,
quite a few papers showing
the positive impacts
and you were seeing words
like antiinflammatory,
antitumoral, anticancer, antispasmodic,
neuroprotectant, antioxidant,
that was peppered
throughout the more positive literature,
and much of that came out of Israel
and other places of the world.
And it blew my mind, I said,
"Okay, I met these people,
this can really help
people, but there's also all
of this research that shows
we need to be studying this."
Right about the same time
the Obama administration
had released a memorandum,
this was 2008, that said,
"All right, federal
government's going to leave
medical marijuana patients alone
that are compliant with their state."
Now, of course, they didn't for some time,
there were still lots
of DEA raids after that,
but everything signaled to
me that we had an opportunity
to get into something
that would be meaningful
in people's lives and
that was cutting edge
of research that we had
forgotten about as a species
and we had prohibited for so
long, and I just got so exited.
And as I talked to the younger brothers
that excitement spread
to them and they started,
John and Jared started building
our very first grow facility
while I was still in Texas
and Jared was maxing out
his credit and I was sending money back.
And then I moved back and Jesse and I,
just a couple months
after they had started
we started our first grow
facility, so we had two
and they were very
clandestine grow facilities.
But that was how you
had to do it, back then.
– You're magic, I don't know
what you mean by clandestine!
It was sacred ground for
me, I'll tell you that!
– Absolutely, and of course, it evolved
from what our first grows looked like.
– Got it, I didn't see the first grow,
I didn't see the basement
grow an you avoiding the knock
on the door or whatever,
I guess! (laughing)
– Timeline, Stanley brothers-
– First experience was
the mountain, so, yeah.
– And we had come a
little ways since then,
and we've come a long
way since then, but–
– I know! (laughing)
– Timeline, just for people's references,
the Stanley Brothers
jumped in in late 2008,
that's how long we've been researching,
studying, growing, and product
development for cannabis.
– Yeah, and in Colorado you had sort of
a more receptive laws towards that.
I mean it wasn't
completely black and white
but you felt comfortable and Colorado
was probably the most open-minded
state at that time, right?
– It was, you know, it
was in our constitution,
slowly, for the medical
marijuana part of it,
but it was still a gray
area because your agencies,
your DEA, and the police
department and stuff like that,
cannabis was in their purview,
so it was a very large
part of their budget and
they didn't wanna lose that.
So there was still this figuring it out
with law enforcement and the laws
because, just because something
was legal didn't mean,
and the flip side of this,
and we're still dealing
with this, today, is that
cannabis and the industry
comes from an illegal, underground world.
So now you're bringing out all of these,
quote, unquote, at the
time, criminals and people
that have been doing
this in the black market.
So they're trying to
operate in a legal place,
– In a regulated state.
– In a regulated place
while still having their
foot in what they knew,
which was the black market.
So it was a very slow process of learning
how this could be done and regulated.
And for us, you know, Joel's
right, we had basement grows
and I remember we had so many scares,
I mean, there's a book worth of scares
and trying to protect
the house and the smell,
and, I mean, you're using
so much electricity,
one story we were using
so much electricity
we're like, "You know,
this is a hotspot for Xcel,
if I'm a cop I'm looking
at this place and I'm like,
'man, these guys are
operating a movie theater.'"
And so, we bought a used
piece of crap hot tub
just to act like we're using more power.
'Cause if you were to go
by this house you're like–
– I hadn't heard that story,
that's awesome! (laughing)
– "What are these guys doing here?"
And then there's times where
you'd hear a bang on the door
and we would crawl up
the stairs from the grow
taking care of the plants
and crawl over to the window
and outside is this truck and it's black
and it looks like an ATF truck.
And I'm like, "Okay, well, this is good,
this is where we're gonna end up in jail!"
And then off drive the milkman, so we–
– Yeah, and as we know,
hemp has a lot of terpenes
and it's very, very fragrant.
And it's a smell that's difficult to hide.
– And we are masters at hiding that smell,
if anyone needs it, we don't
have to hide it anymore, but–
– [Jen] We don't have to hide it.
– Back then, you know,
when you were sandwiched
in between neighbors, and of course,
no one would rent to you yet,
you couldn't get commercial space, yet.
You were dealing in this
gray area of the law,
you learned how to hide that very potent,
powerful terpene gassing off smell
that everyone knows
about, cannabis and hemp.
– Yeah, you guys are
definitely the renegades.
And it's interesting, Joel,
it was maybe the science
that started to get you interested in this
and I don't know if people know this,
but it was the federal
government's research
of drugs and addiction
division trying to figure out
how medical marijuana works in the brain
and that's how they discovered
the endocannabinoid system
by learning how those
compounds work in the brain.
And now we know a lot about
the endocannabinoid system
since back then, but it
is also not just science
that persuaded you to get involved,
but it is also a personal, family story
of someone that you were trying to help.
Do you wanna tell everyone
a little bit about that?
– Yeah, well, I would say
that our first interest,
my first heart of hearts for cannabis,
and it was for years, and it's still
a part of what we
believe, was the benefits,
potentially, for cancer, both
treating the side effects
as an adjunct therapy to help people
get through the side effects of some
of the existing conventional treatments.
But also there's all this research
showing that cannabinoids
in mice or in Petri dishes
also has the ability to potentially treat
the underlying disease
in that it interacts
with the cancer cells, themselves.
And some people know a lot about that.
I do encourage people to
go and read about that
because it's fascinating, we
need to do a ton of research,
there, and I think it's going to happen
over the next decade or two.
But, so cancer was where
we were laser focused
and we really wanted to find the people
we could benefit the most.
We weren't interested
in just selling weed.
So our first medical marijuana patient
and that's what you
called them in the state,
that we were caregiver for,
that meant that we got to grow
their plants and provide their medicine,
our first one was our cousin, Ron.
He's actually our second cousin.
We called him Uncle Ron
because he was older
but he had pancreatic cancer
and was really wasting away.
And the first cannabis oil we made,
which, the first product
we ever gave to anyone
we gave to him, and it was
an oil that he was able
to know how many milligrams
he was getting of THC.
And back then not a lot
of people were doing that.
It was really rare.
If you had edibles you had
brownies and maybe a sucker,
and the consistency of the potency
was all over the board,
and maybe not even tested.
Not tested in the very beginning,
and there were very few
laboratory options to even test.
So we took folks like
Ron, this family member,
and we helped them significantly.
We improved his quality of life
for several years beyond
what he thought he had.
But we, right out of the gate,
started developing products
in which we could tell
and our patients could tell,
"This is how much I'm getting
so that I can reproduce my experience."
And all of our work in
formulating those THC oils,
I have to say, in a divine way,
prepped us for what we would need to know
when we met Charlotte
Figi for the first time.
When we met Heather and
were working with her
and her son's Zaki for the first time.
So we kind of had this wild story
in which we had upped our
game in what we were making
and what we understood about the product
before a pediatric situation
would end up coming to us
in this highly taboo space, though.
– Yeah, you were really
focused on making it safe
for people and making it predictable
so that it really could
be used medicinally.
And everyone should
realize this is long before
we started the company of Charlotte's Web,
this was a different
company prior to this.
And, well, actually, so at this time
you were trying to help
people like your uncle,
you met Charlotte, you
met Zaki, and your mission
continued to be to help
people who were in need.
But you guys are really generous
and you were giving away
a lot of your product
to people who really needed it.
So how was that for you when you realized
that you just couldn't
keep that model up forever
and Heather and Paige came to you
and just said, "Guys," you know,
"We need to become a business
here and make this official
and kind of transition this into something
a little bit more sustainable"?
– Yeah, I mean, it was kind
of a slow process for us
because we started as this
company called Organics Alliance
and that was our first company.
And that shifted to Stanley
Brothers Social Enterprises,
and so we always had this social,
entrepreneurial aspect of it
of valuing people over profit.
So our goal was always
to give the oil away
or the products that we
really deemed as medicinal,
specifically, at the
time, was cancer patients,
and people with different ailments,
was to sell pot on the wholesale market
for the people that we–
– The dispensaries.
– To the dispensary market
for the people that were smoking it
and had stubbed toes and
really bad back pain,
and then turn around
and give the products,
use that cash to be able to turn product
into oil that would later be
now known as Charlotte's Web.
But our goal, and what
people called us back then,
were the Robin Hoods of marijuana
because we were giving it away.
We never had the function
or the idea until Charlotte,
because we were growing relatively slower,
I would say, we had
probably a bank of maybe 100
to 200 people that we were
giving oil away for free.
And most of those cancer patients,
and then Charlotte came along,
and then Heather and Paige,
really helped us see what was coming.
When Sanjay Gupta did the weed series
it really shot us to the
moon and heather and Paige
really helped us build our landing gear.
So we had this ship and this
vehicle but no place to land.
So we just had to orbit
while we figured that out.
And Joel really came up with
the first price structure
which was the cost of good
and we were selling the CBD per milligram
at our cost of good, which
was still the lowest price
in the industry at the time the lowest,
still one of the lower priced
products in the industry
for the quality that you get.
A lot of people don't
understand, even today,
what quality means in this space
and we can get in that in a bit,
but we set that structure
and the reason why,
really, we knew it but Paige and Heather
were like, "Look if you
guys aren't profitable,
you're not gonna be able to
give this to other people,
and the storm is coming for you guys,
that you don't know."
And it did and overnight, really,
we had a 15,000 person waiting
list and that kept growing.
But because of the
medical marijuana program
we had a decision to make
because you could only
grow so many plants,
six plants per patient,
as they called them.
So we were limited by our ability to grow
and the product that was
making money for us was THC.
So we had to sacrifice the THC grow
and cut it way back in the
expectation that people
would come from all over
the world, which they did.
So we started growing the
Charlotte's Web genetics
in, probably, it used to be 80/20,
and we probably switched it to more 20/80.
And it really helped us take
people off the wait list.
But the end goal was in 2012,
I believe, whenever
the Colorado government
legalized cannabis for retail purposes.
Now, that didn't really,
– That was '13.
– '13, so that didn't really
have a lot to do with us
on the medical marijuana standpoint,
but in that bill it also legalized hemp.
And we knew that this
plant belonged in hemp,
because it was lower in
THC, it allowed us to scale
and not be confined by plant counts.
And at that time we took
people off that waiting list,
that 15,000 person waiting list,
and you had all these
medical Colorado refugees,
whatever they called
them, marijuana refugees,
coming to Colorado to get their med card.
What this allowed us to do
was to completely eliminate
that wait list and people
were actually of the option
to move back home where they came from
to have this product once we
decided to start shipping,
which was another
milestone in our company.
But it's a beautiful story,
it's been documented somewhat,
but some of those stories
are Heather and Paige
help organize all of these families
that were dependent upon Charlotte's Web
to come out and help us
hand-plant our first crop
because we didn't have the money
we didn't have the
infrastructure to cultivate
in modern irrigation the
way that people do today
and the way that we do today.
It was very hands-on, hard,
hard labor, it still is,
but it was really cool to see the families
of these children that
were coming to Colorado
actually get their hands
dirty and be able to plant
the plant that their child
relied on, so that's a–
– As a parent, yeah, I think
you would do anything, right?
To get there more quickly.
So the process previously was so difficult
because, frankly, people
died on this wait list
because you had to relocate,
you had to get two doctor's signatures,
you could ask your doctor
for an increase plant count
because our kids use a
lot of milligrams of this,
but then you'd still have
to wait for it to be planted
and harvested and all of that.
And so it was, it was dark,
it was a really dark time
and as parents we just
wanted to, Paige and I
just really wanted to organize
around that and help them.
And they had something
like 17,000 plants to put
in the ground by hand,
and we're waiting for oil!
– It was 2014.
– So yes, we put on our
sunscreen and our hats
and brought the family
and I remember my son
was 16 years old, my older boy, Zarak,
and he's tickling the
roots, Jared taught him
how to tick the roots, which
you just break up the roots
and put his brother's
medicine in the ground.
You know, what we call,
you all can't call it that,
this is my son's medicine.
And so that was, not only was
it needed for our families,
it was just this special
time in creating community
which I think is what this
whole thing has been about.
Like, if we wanna, you know, we're talking
about this plant quite a bit,
it's just not about that.
This was about creating community
and helping people like Zaki and Charlotte
and thousands and thousands
of other families.
– Yeah, I mean, talk about hands-on,
everybody chipped in to make this work.
And what you are telling
us is really the birth
of the CBD industry, in my opinion.
I mean, this is where it started.
You guys figured out it's
the CBD, it's the hemp,
this is what's helping
the kids and you all
forged that path to keep
going in that direction.
So as a mom, Heather, did you feel like
at first when you realized that this plant
was gonna help your son,
or as you came along
to figure that out, were
you embracing it immediately
or did you have a little hesitation
because we were in that gray area
and it wasn't quite accepted
yet and it was your child?
– In the beginning I
was definitely, scared
is the really, the only
word to describe that.
I mean, the only thing worse
than watching your child seize
is not being able to watch them at all
because social service is
involved or something like that.
And I was very afraid of that.
People don't realize even when Charlotte
got her doctor's recommendations
the state actually didn't
issue her medical license.
It just ignored the application.
So she had the application
with the doctors' signatures
and everything, and that's
what she was gonna use
in the event something would happen,
but I called the Department
of Human Services
and explained what was going on
and my son was receiving
hospice palliative service
along with Charlotte, and it was Ms. Cade,
our hospice councilor who said,
"Hey, here's some phone numbers."
And so in my investigation I was afraid.
It's also, my son, I'm always embarrassed
to say this number, was on
17 different pharmaceuticals.
The idea with epilepsy
and intractable epilepsy
after your third seizure medication
you have less than a 1% chance
of finding something that will work.
So we were just focused
on quality of life.
I wasn't expecting his seizures
to go away or anything like that.
Now, out of 17 treatments,
that's the only one
I called my mom to talk to her
about what I was going to be doing.
I cared about what she thought.
So just where my mind was is, yes,
byproduct of the '80s, this
is your brain on drugs,
with the egg in the frying
pan and what am I doing here?
And my husband totally thought I was nuts.
He had no idea, like, "She has gone,
she's totally lost it, right?
After almost 10 years of
this, you're mom's lost it!"
But then after you look,
just like Joel said,
at some of the research you're like,
"There is a little bit of hope, here."
And so at the beginning,
yes, I was very afraid,
as I think most parents are.
I'm not a criminal,
I've never done anything
against the law, I just
am trying to save my kid.
– Yeah, and you were a brave pioneer,
not only to help your child, though,
but you ended up helping
a lot of other people.
A lot of other families came here
because they heard the stories.
And it was you and I believe Paige
on the phone talking to people.
Can you tell us a little bit
about what that was like?
That was really the
start of Realm of Caring
which has grown to be much
bigger than that, now.
– Yeah, I mean, you have an obligation
when you find something that
works, no matter what it is.
So as much as we wish
it was dandelion root,
or something, not this
very stigmatized plant,
it was, it was cannabis,
that's what it was.
And so we had an obligation
to tell our community
which is the intractable
epilepsy community,
and we started that in
a very secretive way,
in private, closed Facebook groups.
And that's how we were
able to tell the brothers
that this is coming, because there was,
again, you just don't
have any other options.
You're just supposed to let your child
continue to seize, supposedly.
And then other people
with other conditions
began to be interested, people who
they've done everything
Western medicine said to do.
I did everything our
neurologist said to do.
There was just, this tool
wasn't in his tool belt, that's all.
And so we felt this extreme
obligation to talk about it.
And then you can only be on the phone
having a conversation,
well, 24 hours a day,
minus a few hours sleeping, you know?
That's kind of it–
– And take care of your kids!
– So we had to sort of systemize this,
and that's how Realm of Caring was born.
We created the 501c3, the
nonprofit organization.
We systemized how we wanted to educate,
mainly, at first parents,
later doctors have come along.
But at first we just wanted parents
to know that this was an option.
And that has now grown
to over 60,000 families
who are members, if you
will, of Realm of Caring
who are receiving this education and able
to look at data-centric
answers to their questions.
And so, yeah, Realm of Caring
has been very responsive
to the community needs, so
we've done financial grants
for families to the tune
of close to $500,000,
given cash directly back to
families to offset the cost
of a therapy that insurance doesn't cover.
And then, really furthering the research.
So you have clinical
trials but these aren't,
this is not products that
people are using everyday.
So we've had this, really a
natural history experiment
going on where people were accessing this
and using this and we
wanted to track that use.
So we got in touch with
Johns Hopkins University
and now have the largest
registry in the world
that's tracking people who are
both using cannabis and hemp.
And we're looking at all kinds
of different health outcomes,
hospital utilization,
and pharmaceutical usage,
and caregiver burden as a
mom who used to get 11 hours
of nursing services a day
for her child and now he just
needs very little help
compared to where he was.
How do we track that in a scientific way
where we can validate
what it is we were seeing?
Otherwise, Zaki becoming
seizures free for four years
and beautiful Charlotte
with a 99% reduction,
they're just good stories.
– Right, and you lose those stories
if you don't document them, so thankfully,
you had the foresight.
– Right,
in a very validated way.
– That you had
the foresight to say that
this is important that we
actually document all this
and collect this material.
And you have the biggest
collection of this data.
And so all of these services
that you're offering people
through Realm of Caring,
you talk to patients
you talk to doctors, you publish papers,
and you're doing all of
this for free, correct?
– Yeah, we rely on the
support of businesses
who believe corporate sponsorship,
who believe in what we're doing,
and we also have a very broad community
that's been very financially supportive.
So we do fundraising events and yeah,
we have people who
contribute every single month
as a part of our Friends
and Family program.
So people have just been really,
really, incredibly supportive.
– And everyone can access more information
about Realm of Caring
at realmofcaring.org.
And they have a phone number there
that you can call to set up an appointment
to talk to somebody and get any kind of
really, truly clinical information there
that is hard to get even
from your own physician
who may not even be educated in this.
So we're very grateful for the
presence of Realm of Caring.
– Thanks, and we're happy to talk
with physicians, they're our third highest
referral source in the call center,
last I had checked, but also,
we have about 15 hundred
that are registered with us
that we're continually
providing education to.
So you can send your doctors
to our website, as well,
and, of course, there's a
great library of research there
that's all alphabetized and you can search
by whether it's in-vitro,
in-vivo, clinical trials,
condition, symptoms, et cetera.
– Such a good resource
and we're really excited
and congratulations that
you're going to have
a paper published, soon,
that is not a small feat.
That's a lot, a lot of work.
And I know you had a big hand in that.
– Yeah, we just got through peer review
so it'll be published,
I hear this morning,
in the next couple of weeks.
So Realm of Caring will
definitely be talking about that
but it's in "Cannabis
and Cannabinoid Research"
is the name of the
journal, which is kind of
the premier peer reviewed journal
dedicated to cannabis research
and our most established
research societies,
the oldest, ICRS, and IACM, they're both,
that's their mother journal.
So we're really proud of
that and Johns Hopkins
and that relationship and Ryan Vandrey
and Marcel Bonn-Miller, and
several other researchers
who have helped us do
that and do that right.
– [Jen] Congratulations.
– I wanna say something on that.
So this is like four years in the making.
I have to say Heather was
approaching the scientists,
the researchers, and I
really have to praise Marcel
and Ryan, Johns Hopkins, because back then
we were still in a voodoo category
but they were willing to believe
what our eyes were seeing
and jump in and say, "Okay,
let's really analyze this
and let's get some good data."
Heather and those researchers
worked the last four years
to validate everything we've been seeing
from an anecdotal, eyewitness basis
and I couldn't be more thankful.
And the industry should be
so thankful for these folks
for spending those years
to collect the data.
I'm so excited to see it published.
I got to see just a little
bit of overview the other day.
And I have to tell you
I was in a Zoom meeting
and seeing this data come through
from a Johns Hopkins researcher,
I had to stop my video multiple
times because I was crying,
because my whole last,
more then decade of my life
where I've been told,
oh, that's anecdotal,
that what we were seeing was even bullshit
by some people, we were being told this.
I got to watch this whole
last decade and a half
of really hard work and
all of our ups and downs,
regulatory, legal, this was a hard road.
I got to see all of it come together
and validate what we've
all been doing and seeing.
And it's so special to me and
I'm so excited to see those.
Heather, you and the researchers,
Ryan, Marcel, thank you, thank you.
– Yeah, absolutely, and I
just wanna mention, too,
that version 2.0 of the
registry is launched.
So anyone with any condition
can participate in that.
And we want both cannabis
users, hemp users,
and non-users, so it's a
really significant data set
because we have a control group,
which usually doesn't happen.
And it's happening retrospectively,
or prospectively, rather,
so into the future.
So normally what happens is
people will just take a survey,
how's your last year been?
And so there's this huge recall bias.
And so we wanted to eliminate that.
And so I really encourage
everyone to participate in that
'cause we want to continue
to collect this data.
That way we can, in 10 years, say
this is what folks who've used this,
like Zaki's been using
this for eight years.
So as time goes on, that will
be extremely valuable for us.
And, by the way, that's how we
educate from the call center.
So we're not, "Well,
here, let me think of a."
We're actually using data
to answer those questions,
"Oh, we have 40 people in the registry,
let's take a look at what they're
using and how it's working
and how much they're taking,
and contraindications."
This isn't about just the silver lining,
this is about everything,
the good, the bad,
the ugly, everything, there's
very little ugly, by the way,
but it's good to know that.
– You need to know that.
– We do need to know it, we
absolutely need to know it.
And thanks to everyone who participated.
So thank you, Joel, for the thanks,
but I mean, it would have been nothing
if we didn't have families take the time
to enter their data very consistently,
so thanks to everyone for that.
And here's the paper!
– Oh, I'm so excited!
– I was reviewing that this morning,
so it should be out in a couple of weeks
and we open sourced it
so everyone can get it.
– I, for a while, was a
medical journal manager
of those articles and I know the pain
and energy that goes into
getting to this point
and we really need to throw
you a huge party, honestly!
You guys are all amazing and
huge, ground-breaking pioneers.
And we are all so grateful for you.
And I just wanted to
share a little message
from all of Charlotte's Web,
we wanted to say thank you
all for your efforts,
Heather and Jesse and Joel
and all the other brothers
because we wouldn't all
be here without you.
And this industry wouldn't
be here without you
and we appreciate you so much.
And I appreciate hearing your story
and the history and
it's just so meaningful.
And we're very fortunate to be able
to carry out your mission
of continuing to help people
as being, really, the basis of our company
and we promise to keep going
in the right direction with that, so.
– And Jen, I hope this
is the first episode
because I didn't near get to talk as much
as I want to about Charlotte
and Paige and I just
wanna let everybody know
that under the circumstances
their family is doing really well.
I've picked out my commemorative tattoo
and Paige just got hers this last week
and Max and Chase are
doing well, and Matt,
Greg, and John are doing well,
so just continue to keep them
in your thoughts and prayers
and send them light and love and hopefully
we'll have more opportunity
to either have Paige
on and visit about the beginning
'cause that will be
hysterical and really great.
I just wanted to make
sure that I mentioned
little Charlotte by name and the family
and that just everyone,
continue to think about them.
– Yes, she's always in our thoughts
and we miss her terribly.
And we are going to take
you up on your offer
to talk again because I know I feel like
I could talk to each of
you for like, six hours
and never get to the bottom of it.
If you guys don't mind we'll take
a couple questions before I let you go.
– Sure, great.
– All right, first of all, how do we
first see the results of
the Johns Hopkins research
and how do we, you said
about getting involved,
what are the ways that
people can get involved?
Is that on Realm of Caring?
– So we'll be sure when this
actually gets published,
which should be in the
next couple of weeks,
so if you watch Realm of Caring socials,
so it's just @realmofcaring
on all of the different,
all the, every social networks,
we'll make sure that you're
aware of when this comes out
and you can print it out and read it,
review it, give it to your
doctors and all of that.
And the same way to get involved.
There's a research tab
on realmofcaring.org
and also you can give us a
call, which is 719-347-5400
and there's an 800 number, 888-210-3772.
So you can call or hit
our website, email us,
and the care team will help you
with how to get involved in the research,
but it's also just right
underneath the research tab.
You just register and it's super easy.
– Thank you, Heather, Jesse,
Joel, you guys are amazing
and we look forward to
talking to you again!
– My pleasure, thank you so much!
– Thank you.
– [Jen] Bye, everyone,
thank you for joining us!

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